diff --git a/bin/first_time_setup.sh b/bin/first_time_setup.sh
index 5ad538bb..8d847910 100755
--- a/bin/first_time_setup.sh
+++ b/bin/first_time_setup.sh
@@ -50,4 +50,15 @@ for repo in ${UTIL_REPOS} ; do
 done
 popd
 
-INSTALL_WEB=web mvn -DskipTests=true -Dcheckstyle.skip=true clean package || die "Error building bubble jar"
+if [[ -z "${BUBBLE_SETUP_MODE}" || "${BUBBLE_SETUP_MODE}" == "web" ]] ; then
+  INSTALL_WEB=web mvn -DskipTests=true -Dcheckstyle.skip=true clean package || die "Error building bubble jar"
+
+elif [[ "${BUBBLE_SETUP_MODE}" == "debug" ]] ; then
+  DEBUG_BUILD=debug mvn -DskipTests=true -Dcheckstyle.skip=true clean package || die "Error building bubble jar"
+
+elif [[ "${BUBBLE_SETUP_MODE}" == "production" ]] ; then
+  BUBBLE_PRODUCTION=1 mvn -DskipTests=true -Dcheckstyle.skip=true clean package || die "Error building bubble jar"
+
+else
+  die "env var BUBBLE_SETUP_MODE was invalid: ${BUBBLE_SETUP_MODE}"
+fi