diff --git a/bubble-server/src/main/java/bubble/dao/bill/AccountPlanDAO.java b/bubble-server/src/main/java/bubble/dao/bill/AccountPlanDAO.java
index 74efdb7a..37204387 100644
--- a/bubble-server/src/main/java/bubble/dao/bill/AccountPlanDAO.java
+++ b/bubble-server/src/main/java/bubble/dao/bill/AccountPlanDAO.java
@@ -15,12 +15,12 @@ import bubble.model.bill.BubblePlan;
 import bubble.model.cloud.BubbleNetwork;
 import bubble.model.cloud.BubbleNetworkState;
 import bubble.model.cloud.CloudService;
+import bubble.model.cloud.HostnameValidationResult;
 import bubble.notify.payment.PaymentValidationResult;
 import bubble.server.BubbleConfiguration;
 import bubble.service.bill.RefundService;
 import bubble.service.cloud.NetworkService;
 import lombok.extern.slf4j.Slf4j;
-import org.cobbzilla.wizard.validation.ValidationResult;
 import org.springframework.beans.factory.annotation.Autowired;
 import org.springframework.stereotype.Repository;
 
@@ -79,8 +79,9 @@ public class AccountPlanDAO extends AccountOwnedEntityDAO<AccountPlan> {
     }
 
     @Override public Object preCreate(AccountPlan accountPlan) {
-        final ValidationResult errors = validateHostname(accountPlan, accountDAO, networkDAO);
+        final HostnameValidationResult errors = validateHostname(accountPlan, accountDAO, networkDAO);
         if (errors.isInvalid()) throw invalidEx(errors);
+        if (errors.hasSuggestedName()) accountPlan.setName(errors.getSuggestedName());
 
         if (configuration.paymentsEnabled()) {
             if (!accountPlan.hasPaymentMethodObject()) throw invalidEx("err.paymentMethod.required");
diff --git a/bubble-server/src/main/java/bubble/dao/cloud/BubbleNetworkDAO.java b/bubble-server/src/main/java/bubble/dao/cloud/BubbleNetworkDAO.java
index b6fac0cf..2c154cbe 100644
--- a/bubble-server/src/main/java/bubble/dao/cloud/BubbleNetworkDAO.java
+++ b/bubble-server/src/main/java/bubble/dao/cloud/BubbleNetworkDAO.java
@@ -14,7 +14,6 @@ import bubble.service.boot.SelfNodeService;
 import bubble.service.cloud.NetworkService;
 import lombok.extern.slf4j.Slf4j;
 import org.cobbzilla.wizard.model.IdentifiableBase;
-import org.cobbzilla.wizard.validation.ValidationResult;
 import org.springframework.beans.factory.annotation.Autowired;
 import org.springframework.stereotype.Repository;
 
@@ -42,8 +41,9 @@ public class BubbleNetworkDAO extends AccountOwnedEntityDAO<BubbleNetwork> {
 
     @Override public Object preCreate(BubbleNetwork network) {
         if (!network.hasForkHost()) {
-            final ValidationResult errors = validateHostname(network, accountDAO, this);
+            final HostnameValidationResult errors = validateHostname(network, accountDAO, this);
             if (errors.isInvalid()) throw invalidEx(errors);
+            if (errors.hasSuggestedName()) network.setName(errors.getSuggestedName());
         }
         final AnsibleInstallType installType = network.hasForkHost() && configuration.isSageLauncher()
                 ? AnsibleInstallType.sage
diff --git a/bubble-server/src/main/java/bubble/model/cloud/BubbleNetwork.java b/bubble-server/src/main/java/bubble/model/cloud/BubbleNetwork.java
index aaf3546a..8280196b 100644
--- a/bubble-server/src/main/java/bubble/model/cloud/BubbleNetwork.java
+++ b/bubble-server/src/main/java/bubble/model/cloud/BubbleNetwork.java
@@ -25,7 +25,6 @@ import org.cobbzilla.wizard.model.IdentifiableBase;
 import org.cobbzilla.wizard.model.entityconfig.EntityFieldType;
 import org.cobbzilla.wizard.model.entityconfig.annotations.*;
 import org.cobbzilla.wizard.validation.HasValue;
-import org.cobbzilla.wizard.validation.ValidationResult;
 import org.hibernate.annotations.Type;
 
 import javax.persistence.*;
@@ -180,16 +179,10 @@ public class BubbleNetwork extends IdentifiableBase implements HasNetwork, HasBu
         return die("hostFromFqdn("+fqdn+"): expected suffix ."+getNetworkDomain());
     }
 
-    public static ValidationResult validateHostname(HasNetwork request,
-                                                    AccountDAO accountDAO,
-                                                    BubbleNetworkDAO networkDAO) {
-        return validateHostname(request, new ValidationResult(), accountDAO, networkDAO);
-    }
-
-    public static ValidationResult validateHostname(HasNetwork request,
-                                                    ValidationResult errors,
-                                                    AccountDAO accountDAO,
-                                                    BubbleNetworkDAO networkDAO) {
+    public static HostnameValidationResult validateHostname(HasNetwork request,
+                                                            AccountDAO accountDAO,
+                                                            BubbleNetworkDAO networkDAO) {
+        HostnameValidationResult errors = new HostnameValidationResult();
         if (!request.hasName()) {
             errors.addViolation("err.name.required");
         } else {
@@ -203,15 +196,20 @@ public class BubbleNetwork extends IdentifiableBase implements HasNetwork, HasBu
             } else if (name.length() < NETWORK_NAME_MINLEN) {
                 errors.addViolation("err.name.tooShort");
             } else {
-                final BubbleNetwork network = networkDAO.findByNameAndDomainUuid(name, request.getDomain());
-                if (network != null && !network.getUuid().equals(request.getNetwork())) {
-                    errors.addViolation("err.name.alreadyInUse");
-                } else {
-                    final Account acct = accountDAO.findByName(name);
-                    if (acct != null && !acct.getUuid().equals(request.getAccount())) {
-                        errors.addViolation("err.name.reservedForAccount");
+                for (int i=0; i<100; i++) {
+                    final String tryName = i == 0 ? name : name + i;
+                    final BubbleNetwork network = networkDAO.findByNameAndDomainUuid(tryName, request.getDomain());
+                    if (network != null && !network.getUuid().equals(request.getNetwork())) {
+                        continue;
+                    } else {
+                        final Account acct = accountDAO.findByName(name);
+                        if (acct != null && !acct.getUuid().equals(request.getAccount())) {
+                            continue;
+                        }
                     }
+                    return tryName.equals(name) ? errors : errors.setSuggestedName(tryName);
                 }
+                errors.addViolation("err.name.alreadyInUse");
             }
         }
         return errors;
diff --git a/bubble-server/src/main/java/bubble/model/cloud/HostnameValidationResult.java b/bubble-server/src/main/java/bubble/model/cloud/HostnameValidationResult.java
new file mode 100644
index 00000000..57a357ee
--- /dev/null
+++ b/bubble-server/src/main/java/bubble/model/cloud/HostnameValidationResult.java
@@ -0,0 +1,21 @@
+/**
+ * Copyright (c) 2020 Bubble, Inc.  All rights reserved.
+ * For personal (non-commercial) use, see license: https://bubblev.com/bubble-license/
+ */
+package bubble.model.cloud;
+
+import lombok.Getter;
+import lombok.NoArgsConstructor;
+import lombok.Setter;
+import lombok.experimental.Accessors;
+import org.cobbzilla.wizard.validation.ValidationResult;
+
+import static org.cobbzilla.util.daemon.ZillaRuntime.empty;
+
+@NoArgsConstructor @Accessors(chain=true)
+public class HostnameValidationResult extends ValidationResult {
+
+    @Getter @Setter private String suggestedName;
+    public boolean hasSuggestedName () { return !empty(suggestedName); }
+
+}
diff --git a/bubble-server/src/main/java/bubble/resources/bill/AccountPlansResource.java b/bubble-server/src/main/java/bubble/resources/bill/AccountPlansResource.java
index df3e89ff..4e5b0047 100644
--- a/bubble-server/src/main/java/bubble/resources/bill/AccountPlansResource.java
+++ b/bubble-server/src/main/java/bubble/resources/bill/AccountPlansResource.java
@@ -20,10 +20,7 @@ import bubble.model.bill.AccountPaymentMethod;
 import bubble.model.bill.AccountPlan;
 import bubble.model.bill.BubblePlan;
 import bubble.model.bill.PaymentMethodType;
-import bubble.model.cloud.BubbleDomain;
-import bubble.model.cloud.BubbleFootprint;
-import bubble.model.cloud.BubbleNetwork;
-import bubble.model.cloud.CloudService;
+import bubble.model.cloud.*;
 import bubble.resources.account.AccountOwnedResource;
 import bubble.server.BubbleConfiguration;
 import bubble.service.account.StandardAuthenticatorService;
@@ -146,11 +143,11 @@ public class AccountPlansResource extends AccountOwnedResource<AccountPlan, Acco
                     errors.addViolation("err.forkHost.domainMismatch");
                 } else if (domain != null) {
                     request.setName(domain.networkFromFqdn(forkHost, errors));
-                    validateHostname(request, errors, accountDAO, networkDAO);
+                    validateName(request, errors);
                 }
             }
         } else {
-            validateHostname(request, errors, accountDAO, networkDAO);
+            validateName(request, errors);
         }
 
         final BubblePlan plan = planDAO.findByAccountOrParentAndId(caller, request.getPlan());
@@ -224,6 +221,15 @@ public class AccountPlansResource extends AccountOwnedResource<AccountPlan, Acco
         return request;
     }
 
+    private void validateName(AccountPlan request, ValidationResult errors) {
+        final HostnameValidationResult hostnameErrors = validateHostname(request, accountDAO, networkDAO);
+        if (hostnameErrors.isInvalid()) {
+            errors.addAll(hostnameErrors);
+        } else if (hostnameErrors.hasSuggestedName()) {
+            request.setName(hostnameErrors.getSuggestedName());
+        }
+    }
+
     private CloudService selectStorageCloud(ContainerRequest ctx, Account caller, AccountPlan request, ValidationResult result) {
         final List<CloudService> storageClouds = cloudDAO.findByAccountAndType(caller.getUuid(), CloudServiceType.storage);
 
diff --git a/bubble-server/src/main/resources/message_templates/en_US/server/pre_auth/ResourceMessages.properties b/bubble-server/src/main/resources/message_templates/en_US/server/pre_auth/ResourceMessages.properties
index bb603210..f47c6f02 100644
--- a/bubble-server/src/main/resources/message_templates/en_US/server/pre_auth/ResourceMessages.properties
+++ b/bubble-server/src/main/resources/message_templates/en_US/server/pre_auth/ResourceMessages.properties
@@ -170,7 +170,6 @@ err.name.tooShort=Name must be at least 4 characters
 err.name.tooLong=Name cannot be longer than 100 characters
 err.name.planMaxAccountLimit=No more accounts can be created on this plan. Upgrade your plan or delete some accounts.
 err.name.alreadyInUse=Name is already in use
-err.name.reservedForAccount=Name is already in use
 err.name.reserved=Name is reserved
 err.name.invalid=Name is invalid
 err.name.networkNameAlreadyExists=Name is already in use